The Little Black Dress
The Little Black Dress
Recently my wife read an autobiography about a famous designer Diane Von Furstenberg. That is her above.
Despite her owning many businesses and business empires she continually refers to something in her book she calls her little black dress.
This dress is now named the ‘iconic’ wrap over dress.
Here’s what happened.
She designed a small dress that everyone loved. They loved it so much it sold in the millions.
As a creative she gets bored. Every now and then she would ignore the black dress project and do something totally different. When she faced bankruptcy or being broke again she would go back to the dress. the dress project in effect it would save her and always promised stability of income.
That’s not the precise details but it's the rough details all the same.
I also have a little black dress.
That dress is a project I began in 1999. It’s a project I have seen huge success with and ignored continually.
Now and then I come back to it.
It makes me very good money.
Recently we kickstarted the project again. It was idle after my big divorce in 2010. It had sat there broken and ignored for almost 8-years yet it is also a high-demand project.
Around a year ago I decided it would be the right time to re-ignite my little black dress. Since the new start, we have sold literally hundreds upon hundreds of manuals.
The goals are set high.
Our conversions are currently at
Just over 10% on the front/lead end.
Around 15% on the back-end.
We have four major products built into the funnel
Front-end - £1
Middle-end £245.00
Back-end £1,995
High-end £10,000
WE SELL ALL OF THEM!
I don’t mind sharing with you that we are well on target for our first big push which is 2,000 sales (do the math).
Just in case you are not sure my little black dress project is my Hair Salon Owners Company - Salon Punk.
Of course, I’m well qualified - I was a hairdresser from 1982-2003 and an owner of 3-salons.
But how was this done after a project sitting there for so many years doing nothing?
Easier than most will know or think.
There are certain facts that just never change in business. Regardless of what is new or old, there are some things that just don't change.
For example, you might have the greatest marketing team in the world in your office yet if the targeting is perfect the sales will be low or even none.
If the core message doesn't stand inside the mental conversation of the target the conversions will remain very low.
If the presentation doesn't give the eye what the eye expects I can tell you this the visitor will come and then just as fast go!
Yet it really isn't too difficult yet most make it difficult.
Here is why.
Marketing has become a restrained by too many amateur rules set by those with no real experience.
Most rules are rules that will restrict the sales. I know I've seen this time and time again with my clients.
And you might have everything in place yet the reality is you are not getting sales or even decent conversions.
This is usually a targeting issue.
So let me ask you … Do you have a little black dress? Do you have a business or business idea that you know is good but the results are simply not good enough?
Are you unsure what is next?
Do you need more assurance of the next steps?
Do you want to increase your sales yet reduce your risk?
Of course, you do this is normal.
I can help you and help you very quickly.
Here’s what we can do.
You can come to my offices.
I can come to your offices.
I can show you everything that I do with my projects in the smallest details.
I can show you my own proven four product system.
I can show you what to write.
I can show you what to say.
I can show you how to target.
And of course there are more but I can show you how to make or break your project quickly after all I’ve been doing this stuff for a long long time and have a track record to prove it.
All you need to do is take one day out of your business to re-ignite your project … as long as you listen and do what I tell you.
Now, of course, these are critical times for business and opportunity. BREXIT and everything else we are fed through the media with its negative opinions.
I can tell you this.
At times like this is when the money is made.
And if your project isn't doing what it should be doing I can help you fix it very quickly.
Here are just some ways we can work together.
1-Day Breakthrough session1-3-6-12 month mentoring
1-3-6-12 month mentoringAlliance partnership
Alliance partnershipTotal critique and blueprint service
Total critique and blueprint serviceWrite and create powerful best-selling copy
Write and create powerful best-selling copy30/60 minute Skype call
30/60 minute Skype call
And more as everything I do is bespoke and built around you, not just my list above.
And more as everything I do is bespoke and built around you, not just my list above.
So do you have a little black dress that you think needs to be pushed out, caressed and brought back to life.?
Let me remind you of something.
I am Alan Forrest Smith.
I fix marketing and deliver sales for business people like you that demand more.
In other words, I make you money.
Over the past couple of decades, I’ve generated literally million upon million in new sales for my clients.
I’ve written sales copy that has broken every record (83% increase is a record don’t you think?).
Saved business from certain closure (turned around one business in 12-hours with a massive cash windfall).
Increase sales by the thousands of percents in days, not years.
Sold cars going into the millions for mad Phil and his balanced brother Mike.
Created sales of over 42k in just 12 hours for a printer.
Written emails that have generated sales of well over 7 million in sales for a struggling business.
I have taken an unknown business and created perceptive positioning for her that has put her way above her competition - No.1
And created results that have left my clients jaws almost touching the floor.
I’m good - very good and only work with clients that are hungry , determined, built for endurance or are sick to death with lackluster results.
My AFS METHOD system is fast and prolific.
Like a scientist I will go through all of your business, all of your current results, all of your systems, strategies, tactics and more.
Then I’ll show you how to fix it or I will fix it for you.
I’ll make you good money and sales
You’ll pay me well.
And just to remind you - I am eccentric, think different, look different and am loved by the experts. if you need and want average I am not your man at any level.
It really depends if you want results or not?
Or are you happy to be content with doing just OK?
If OK is good enough you're not my client. I could never settle for just ok when the best is there for the taking.
I am looking forward to sharing with you what I am doing here with my little black dress project because what I am doing with that can be and has been translated into businesses just like yours.
Trump in or out, BREXIT issues or not p- these are very exciting times to be in business.
If it isn't working… Let's fix it before it’s too late.
Text me right now on 07793069486 and let's see where we can take this for you.
Yours
Alan
PS. And please… I hate writing this but I get these requests - I can not work for nothing or future promises.
I deliver, I am the best at what I do so please show some respect.
How One Client Scooped a Massive £30,000 After Just One BREAKTHROUGH Session I will let her tell you her own result.
“Alan I mean this from the bottom of my heart.
I was introduced to Alan by a friend. My business is based on the creative industries and it took hard work, determination, blood sweat and tears to establish my business, as the leading creative market leader in the UK. I have clients traveling from all over the world for my training courses and it’s amazing to wake up every morning, knowing that I can service my clients from the rich and famous, TV shows, celebrities and billionaires.
Of course bringing in high-end clients take a lot of time and effort and it got to a stage where I needed to get back to my goal of reducing my working hours and increasing my family time and that’s exactly what Alan has helped me to do.
I’ve worked with Alan on his VIP mentoring day on a one to one basis, great lunch and company for sure. From my investment of £10,000 and the amazing copy provided by Alan, I’ve confirmed a £12,000 client, two £7,000 clients in one month, that’s a total £26,000 in one month, so I’ve already got my investment back! And the beauty is I can use the same strategy over and over again to bring in new high-end clients.
Alan is very strategic about packaging and leveraging your existing skills and services. It doesn’t matter how long you’ve been in business there is always room for growth and expansion. I love the fact Alan is so down to earth, listen, guys, his clients are turning over millions of pounds however Alan is so open and honest with the truth, makes you feel so comfortable, he gives so much thought and care to your business.
If you are ready to grow your business, first you need to step out of your comfort zone about investing money into your business, I can assure you if you follow his recommendations you will not be disappointed. It takes a lot of courage and strength to keep going, however, you can make your journey easier by working with experts and Alan is an expert in his field so go ahead and make your decision to have a chat with Alan today.
Alan, I would like to thank you for being so open and supportive in the next step of my business, it’s going to an even more amazing journey than it has been so far. Thank you again.”
Neelam Meetcha Author, TV Host, Creative Expert
Neelam Meetcha – Fabulous Gift Wrapping Expert TV Host, Author and Speaker, www.GiftWrappingCourses.co.uk 01902 628014 | 07931 805198 | info@gift-wrappingservices.com
NOTE: Permission given to share her name and details. Most of my clients like to remain private.