The OB Copy Lab
Train Your Copywriter. Train Your Junior. Train Your Team. Train Yourself.
How to Make Your COPY MAKE MORE MONEY
The Copy Lab Is For … MORE RESPONSE from
Highly Experienced Copywriters (that need to be refreshed, inspired and upgraded)
Junior copywriters (to help them understand what and why things work better this or that way)
Business Owners (that like to do it all themselves, but need to understand the tools to write higher response rates)
General staff and teams that need motivation and understanding of how copy works.
If You Demand More Response - This Page Is For You - Keep Reading.
Most sales copy fails to sell. Here is what I know after 30-plus years of writing well over one hundred million in sales using copy. Creating a 47% response rate direct mail letter, writing over £12 million in sales for at least one client and even creating emails that deliver a 100% successful response. I learned this single powerful copywriting fact.
Making small tweaks and changes can change everything in copy.
But … you have to know exactly how.
38 years of writing copy taught me that magic or - THE HOW.
And that is what I can share with you direct from my own personal Copy Lab. I can masterfully train you, your copywriter, and your team in-house or remotely to improve, increase and create sizzling response-driven copy that will sell whatever you’re selling.
The Copy Lab
Make no mistake I don’t send out copy and hope it’ll work. I write my copy, test my copy, measure my response and then tweak, adjust and test again until it’s working. This is in my real-life, real-time Copy Lab that has tested just about everything from Instagram ads, Adwords, SEO response, simple webpage, emails, magazine ads, phone scripts and just about anything with words on.
The power of a word or phrase change when it works can be just HUGE.
What difference would it make to you if your copy started to work? By the way, knowing if the copy is working is extremely obvious. Great copy ramps up response or sales. If your copy isn’t doing that it just isn’t working.
I can teach you very quickly (some in one session) … the following
In The Copy Lab, some of what you can discover are …
Secrets of Successful Copywriting (secrets discovered from 1000s of failed and successful campaigns and decades of years writing on the frontlines)
Dozens of Ways to Find Copy Ideas (this reduces your need to sit in front of a screen and try and know what to write)
Successful Copywriting Case Histories (from Adwords to Instagram, to newspaper ads, TV ads, radio, flyers and all things digital and non-digital. I have hundreds of case studies you can learn from)
How to Get Copy Ideas from Brainstorming (but not as you know it)
Words and Phrases That Sell Like Crazy (making good use of this trick can transform your response rates)
How to Write Sentences That Sell More (remove all things dull and master the art of writing with power)
Sales Appeals That Last Forever (there’s no need to endlessly try and create the perfect sales appeal. Do it this way and make your life easier)
How to Write Headlines That Make You Money (I spend at least a week writing my headlines. I write anything from 12-20 per campaign. This is a gamechanger)
How to Use Stories to Sell Products and Services (stories can increase readership dramatically. I will reveal how to use them - and write them in sales copy)
Proven Tips on Copywriting That Sells (did you know changing just 3 tiny things can give you huge results_
Faster Ways to Get Your Copy Started (I guarantee to do this for 30-minutes and you will be inspired to write amazing copy)
Powerful Tips Guaranteed To Improve Your Copy (in my mentor programs I offer dozens of almost top-secret tips that will improve even the most failed copy)
How Editorial-Style Ads Can Bring Increased Sales (they work and there’s a simply brilliant reason why)
How to Write Sales Letters That Make Money (because most don’t make money we will be doing something that is the opposite of everything you already know)
How Direct Response Can Increase Your Money (this is NOT copywriting as you probably practice - this is copy on steroids)
How to Write Small Ads Online That Make Money (Mastery over the small ad si the key to the big ad - you’ll love this)
How to Write Social Media Ads, Adwords, Instagram Ads That Get Action (how to win the battle for minds, eys and response in a distracted world)
How to Apply Mail Order Genius in Writing (want more response - this is the trick I use)
Television Commercials and VSL (tested and proven - here’s what really sells)
The Copy Lab IS Truly a Higher Response Scientific Methodology
And is - Proven To Fix Responses, Fix Conversions Or Kill Off Failing Ads and Replace Them With Higher Powered Ads Forever WITHOUT The High Cost Of Hiring Me To Rewrite!
Let me get right to the point.
Hiring me isn’t cheap if you are short on cash flow. My fee for higher response sales copy can start £25,000. That is still incredible value for what you get yet you simply might not have that cash in your pocket right now.
This is a true story.
A client called me. He is an entrepreneur that likes to write his own copy. He just couldn’t understand why his copy wasn’t converting. I was asked to give a critique of his sales copy. The copy was very strong and I doubted I could change that much.
Once I got to the end of his page I realised something was missing. This something is one of the most powerful response mechanisms you can add to copy. I advised him to change just 30 WORDS. Together we made the changes. I told him to send it again and see what happened. What happened was this. His overnight sales went from NIL to £84,400 in sales. All we did was change 30 WORDS.
Taking part in THE COPY LAB over video call is a high-return, life-lasting investment for a lower cash investment.
How The Copy Lab Works
The Copy Lab can be one call that covers, critiques and rebuilds a piece of copy. For some this is enough and exactly what they need. The higher response returns prove that.
The Copy Lab can also be a series of calls (three can be enough) to critique, help rewrite and review new copy.
The Copy Lab can even spend 12 weeks training your copywriter to write, think and develop into a truly higher-response copywriter.
The Copy Lab you pay-per-60-min-call - £495
It really depends. What you need to know is that all of my copywriting training is 100% BESPOKE towards your needs.
First, you need to decide who is being trained.
The Copy Lab Is For …
Highly Experienced Copywriters (need to be refreshed, inspired and upgraded)
Junior copywriters (to help them understand what and why things work better this or that way)
Business Owners (that like to do it all themselves but need to understand the tools to write higher responses)
General staff and teams that need motivation and understanding of how copy works.
Your Copy Lab Call
We book a video call to discuss your needs for who is taking the training. That can be you on the call or the person being trained. Then we get started.
What Can We Cover During Your Own Copy Lab Call?
Anything with words demanding a response in this attention-seeking world. Copy on things like…
Facebook Ads
Instagram Ads
Amazon Ads
Adwords/Google
YouTube Ads
TV ads
Radio, newspaper, magazine
Direct mail
Direct response email
Push notifications
And more
Not only will I show you how you need to write them I will even share the best strategies on how to truly master these advertising mediums.
If Your Copy Response Rates Are Not What You Need - YOU NEED The Copy Lab Ads Online Totally Suck!
YOU: You want to improve your own copy and create more responses - The Copy Lab will help you
COPYWRITERS: You want your in-house guys to deliver more responses - The Copy Lab is perfect
TEAM: You want someone in the team or many in the team to deliver better copy - The Copy Lab will deliver that for you
And regardless of any copywriter’s experience, the Copy Lab process is transformational.
My OB Copy Lab lab Scientific Methodology Is Fully Tested.
As a business myself I do not believe in taking risks or wasting your funds – your results are our absolute top priority.
Let's start with an example.
A client in the legal profession came to us. Not only had his Ads ultimately failed online. Over two long and low responding years, he had still to get his first lead from his website.
After a meeting, we agreed to take on his project and make it our mission to create something amazing.
Once a deal was agreed we put into motion our methodology. He then discovered how to …
The Copy Lab Method
Review the Ad History
Research and source a buyers market mindset
Review existing ads and create new ads
Match Ad outlets to audience
Start testing the Ads
Test images against each other
Test single and multiple words for response
Test conversions
Tweak and tweaked everything until the numbers rose way above average.
The results were astonishing.
Not only did he get over 330 leads each month (over capacity for his office) those leads were worth around £300,000 in sales!
Even better – the response rate was now converting an outrageous 49.2%
He then upscaled his project until he then hit some truly magical results.
It took 2.7 years to get such huge results and the scientific system we use here right now. In fact, it went so well for him that he treated himself to a new Rolls Royce!
A great and true story.
But maybe you can’t wait 2.7 years? After just one month of taking on his project, he went from no leads, no sales, no profit and no response to over THIRTY LEADS. That was in the first four weeks.
The Copy Lab Is Powerful. It’s Proven. It’s Results Loaded.
But Alan - £495 for 60 minutes c’mon!
Let me explain this to you.
First of all, I began writing for business in 1985. Since then I have failed many times but succeeded more. I have created sales copy that has made outrageous turnarounds and sales for my clients.
One client over £15 million. Another over 12 million. And another over 5 million. And response rates? 11%, 33%, 47%, 49.2%. My copy has literally saved businesses from closing, saved marriages from ending and in one case stopped a client from taking his own life.
The fee you pay me of £495 is for a long-term result. It is for my experience since 1985. it is for my knowledge that I update EVERY WEEK. I know things about writing sales copy that most people can never know. Some of the stuff I know is just plain crazy yet the sanest way to create sales copy.
If you think £495 a call is high your mind is wrongly placed to own such expertise.
One client paid £495 and his return was just over £42,000 in just 12 hours.
Now let me ask you. Is £495 really too high for this kind of specialist expertise?
Real Results … From THE COPY LAB!
These Are All Real Results In Numbers
Leads up a massive 1700%
Conversion up from zero to 49.2%
Incoming phone calls up 47%
Sales up a huge 83%
Takings up £450,000 (after 5 years of struggle)
From a new start-up to over £8 Million in sales
Online presence – massive visibility online (doing nothing everyone else does)
Web sales at 84% from 3%
Email sales strategy delivers £90,000 from one email
I know you’ll see a dramatic improvement very, very quickly. I know that because 99.9% of my clients always get more than they expect and that includes MORE of everything!
Alan, How does The Copy LAB work?
Once booked I will email you and request your advert, page, or copy.
The session is conducted via, Zoom or Skype.
The whole session is over a video call using all the tools available to help you.
This is all done live. We can screen share, edit and discuss your project in real-time.
Book The Copy Lab Right Now.
If you are ready to sort out your sales copy. If you are ready to stop the lack of sales copy response dead in its tracks. If you are ready for more results from your ads. If you are ready to finally fix and find the solution to effective copy-driven campaigns. I am here to help you do exactly that. Very easy – it all starts with a conversation.
Do These 3 Steps
Pick up your phone
Type COPYLAB
Send Your Text or Message to: +44 7794069486 U.K. (or email me here)
You. WILL get a response right away from me.
Then we get moving and start delivering results and solving your copy problems.
I am more than happy to answer any questions you might have over the phone or via Skype.
Text: +44 7794069486 with the words ADLAB and you will get a call back within 10 minutes if I am free but never longer than 60 minutes.
I look forward to speaking with you.
Alan Forrest Smith