Should I Make a Film For My Business?
Let’s get this out of the way. Making a film for your business isn’t cheap. With that one single factor in mind, you need to think carefully about making a film.
Yet - making a film for your business can and will take your business to a whole other level if it’s done properly. when I say properly I mean a real film not just a throwaway content film. A film telling your story, opening hearts, teaching lessons, revealing and engaging those that are watching.
With that in mind …
Deciding whether to make a film for your business depends will on various factors, including your goals, target audience, budget, and resources. Here are some considerations to help you make an informed decision about making a film for your business:
Communication goals: Evaluate whether a film will align with your big communication goals. Films can be highly engaging and effective at conveying deep emotions, storytelling, and visual messages. If your objective is to create an impactful and memorable brand experience or to showcase a product or service in an immersive way, a film can be your perfect medium.
Target audience: Consider your target audience and their preferences. If your audience is likely to engage with video content and prefers visual storytelling, a film can be a powerful way to capture their attention and convey your message effectively. Research your audience's media consumption habits to gauge their receptiveness to video content.
Content suitability: Assess the true nature of your business and the type of story you wish to convey. Some businesses naturally lend themselves to visual storytelling, such as travel, food, fashion, or entertainment industries. If your business involves dynamic visuals, demonstrations, or narratives that can be effectively communicated through film, it will be a valuable medium for you.
Budget and resources: Determine your budget and available resources for creating a film. Producing a high-quality film can be a huge, but worthwhile, investment, requiring professional equipment rental, film crew expertise, a trusted and experienced film director and film production capabilities. Assess whether you have the financial resources. Get external resources to create a film that meets your desired quality standards.
Distribution and promotion: Consider how you plan to distribute and promote your film. Films can be shared on your website, social media platforms, video-sharing platforms, or at events. Evaluate your existing marketing channels and assess whether you have the means to effectively distribute and promote your film to reach your intended target audience.
Return on investment (ROI): Evaluate the potential return on investment of creating a film. Consider factors such as increased sales, brand visibility, audience engagement, conversions, or customer retention. work out whether the benefits of creating a film outweigh the costs and align with your business objectives.
Alternative options: Explore alternative options that may achieve similar goals. For instance, you could consider creating shorter videos, animations, or slideshows that are more budget-friendly but still visually engaging. These alternatives can still convey your message effectively while being more suitable for your resources.
Ultimately, the decision to make a film for your business depends on your specific circumstances, goals, audience, budget, and resources. Consider the factors mentioned above, weigh the potential benefits and costs, and assess whether a film aligns with your communication objectives and audience preferences.
One thing is for sure. If you have a film made for your business you will probably be the only business out of all of your competition with a film. This will give you a perception and positioning that will look way above the league of any of your competition.
Let’s talk about making your film.
Alan Forrest Smith