Until I met my wife coffee was a drink that hadn’t really passed my lips. When my wife entered my life all of that changed. On our first date, she took me to a coffee shop and asked me what coffee I drink. I simply replied, “same as you” I had no idea coffee could be so complicated. And then and now at home, coffee is more like a religious act of devotion than a simple drink.
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Today’s world is very different to yesterdays world of February 2020. Business has changed. Mindsets have changed. Habits have changed. Unless you make changes to your business - post-covid - I predict at some point you will at some point hit a wall.
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Do we need heroes?
According to history, it looks like the simple make-up of humans has always been driven to create gods and heroes. It is a deep-set inner part that has never really changed in the history of humankind.
When the use of fear is driven and driven high the masses will search for a hero.
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Is there going to be a new normal for business post-CIVID19?
No, not at all.
But for a short period, the real answer is probably yes - kind of!
So what’s happening right now and how do we fix it? ‘Our businesses feel on the edge of closing!’
The nation has been terrified into staying at home. There isn’t a lot we can do about that. Business is desperate to get back to work and do what we all do well.
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After a COVID19 or CORONAVIRUS lockdown, I feel the biggest mistake you can make in your salon is to believe that your customers will be automatically coming back to you.
There is a reason some won't and it is this.
The mind has been through a powerful shift.
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It’s been a long time since I wrote an email about copy or as I prefer to say ... words. Yet I know a lot of you on my list like to hear from me about words.
I don't share much maybe because it seems everyone and his granny are now 'experts' after reading a book on copy. So here is a genuine share from the front line of a multi-million-pound wordsmith.
The web has obliterated over half of Fortune 500 companies over the past few years. The reason for this was they were trying to do thing the same old way whilst the world has moved on.
The high streets have seen some huge historical brand names disappear regardless of their history. Why? Because they failed to move on.
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You were lied to about marketing and you probably fell for it.
Marketing that is, the reality of what marketing actually is.
What is the future of marketing and does the future exist?
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The past few years I have seen massive and I mean huge changes online. We are updating everything to reflect that. The bug change most are missing is people want the web in their POCKET. This trend has created a downturn in website traffic but a huge increase in APP traffic. Apps will be the new websites and notifications supported with WhatsApp groups will be the new marketing lists. This is the direction we are taking our web tech. if you are online you need to make huge changes in this area regardless of what business you are in.
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The results from a mailer were pretty astonishing. So astonishing in fact I had an endless line of local businesses asking if I could replicate something like for their businesses with a direct mailer
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Are you even qualified to read this message? If you can answer YES to the following
YES/NO: You understand marketing but it isn’t working
YES/NO: You want more from the online world but don’t know how
READ MORE HERE …
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They have the perfect BIG idea. It’s a club, it’s a cult, it’s a family, they care, they have so much I can’t spell it all out here but even in a recession you know they aren’t going to lose clients.
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This year I watched a website hit $12 million in turnover yet I had emails, calls and conversations from website owners and businesses that are struggling to get a sale online. How do you fix your online marketing and is traffic your real issue? The problem is …If you read my last post it shows how the mind of your buyers is no longer on the same wavelength as most marketing minds. Re-read the article here.
It’s a couple of things going on.
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Why is my marketing not working is probably the biggest question most businesses ask me?
2018 saw the reasons becoming more obvious than ever before. Research reveals some shocking facts that most marketers are still ignoring.
Let’s have a good look at this.
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13 Reasons Your Marketing Isn’t Working … And if you carry on doing them it’ll only get worse! If you are marketing like everyone else you could and probably have a huge problem and here is why.
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There has been a huge shift in marketing. I’ve spoken about it before. That shift will continue to grow as traditional marketing or what is now known as digital marketing continues to under deliver in real results. So, what is the lesson from Banksy?
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99% of my client's problem I fix. Some faster than others but I fix them. In the highly unlikely event that I cannot help you or your business, I will make it very clear before we do anything.
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What will I be available for whilst away?
SITE VISITS: My final site visit or face-to-face is on May 23rdand will be closed until September 2018.
FACE-TO-FACE: The only face-to-face available is for those that fly to Tbilisi to meet me or under extreme emergencies I will fly to you with a minimum spend of £25,000 with all costs of first-class travel and accommodation to be covered.
ONE PLACE FREE NOW:I still have ONE final place available before I travel on May 24th. Now is your last chance to grab it.