It’s been a long time since I wrote an email about copy or as I prefer to say ... words. Yet I know a lot of you on my list like to hear from me about words.
I don't share much maybe because it seems everyone and his granny are now 'experts' after reading a book on copy. So here is a genuine share from the front line of a multi-million-pound wordsmith.
The results from a mailer were pretty astonishing. So astonishing in fact I had an endless line of local businesses asking if I could replicate something like for their businesses with a direct mailer
Read MoreThey have the perfect BIG idea. It’s a club, it’s a cult, it’s a family, they care, they have so much I can’t spell it all out here but even in a recession you know they aren’t going to lose clients.
Read More