Orange Beetle News & Views - What's Coming 2017

Alan here.

We are now in slow motion in preparation for Christmas and a well deserved break. What a crazy year and what a telling year for businesses.

Of course I never really take time off. I’ll be writing, philosophising, thinking, opinionating and loving my darling wife over the holiday period.

So… 2017

I just wanted to share a few things worth you knowing to get your mind flowing for 2017 & some bits of news.

Office Hours and Emergencies

We close on 24th until January 2nd … Our office phone is on redirect but for marketing emergencies you can still text me direct and expect an almost instant response.

This is a premium rate service - NOT free.

• Office: 01619288328 (redirect from 24th - January 2nd)
• Cell: 07793069486 (Text only from December 24th - January 2nd)

My 2017 Diary

As you might be aware I work with fewer and fewer clients each year. My focus is on your results. I cannot get that with huge lists of clients.

This year i had a 33.4% and a 116% conversion on two campaigns alone. Those results can’t be had working with a ton of clients so I keep my numbers low and quality high - very high. My dairy for fixing and building businesses with clients is filling fast for 2017.

If you’d like me to fix, boost and change your results in 2017 you need to let me know as soon as possible. Once my diary is full I can only offer my stand-by list. There are no guarantees of a gap on stand-by.

If your cash is tight right now - You can book me with a (non-refundable) deposit and grab your start date. Terms and payment to be agreed. Please ask.

BREAKTHROUGH 2017

I predict BREAKTHROUGH will not only continue to be my  best selling service ever but will go through the roof in 2017. Breakthrough dates are about to go into my diary. They will then be added to my website. Grab your BREAKTHROUGH day before they go live (as they always go quickly). One client on a BREAKTHROUGH increased her sales by over £30,000 after a single breakthrough session. Another over £300,000 from one campaign!

Breakthrough can go over campaigns, copy, strategy, tactics, future planning and more. Just prepare for the breakthrough that you need right now.

NEW COPYWRITERS MASTERCLASS

This is a one day copywriters and word training. It is always a small group. This is for business owners that write their own copy or copywriting or marketing staff that need more response and conversions tricks up their sleeves. One client after a copywriters masterclass increased his sales by over £42,000 after understanding why his copy was failing but more important - how to fix it. Another had his first sales letter success of just under £7,000 from his relaunched campaign. Places are limited.

It is a fast-track one-day only training. You can bet it’l be loaded with some real breakthrough fixes for 2017.

MENTOR 2017 - Strictly for you if you demand lasting changes!

I have limited place on my MENTOR programs… Please ask about availability.

My fast-track 12-week or 12-month copywriters mentor program is available.

My business breakthrough mentor & alliance mentor is available. Please ask.

Prices go from £5,000 - £150,000

O.B. Blog changes.

In the new year I will be creating an area on Orange Beetle that is premium content. The only way to access this content will be via registration. This is for those that want success, breakthrough and fast fixes! It is also for those

Are YOU THE ONE?

Finally I am searching for one big multi-million project next year to work on. It might be you but only if you have good infrastructure in place and understand you need more results from conversions, response and systematic planning from a genius thinker. This can only be revealed in more detail over a conversation. Location is not a problem.

This project has to deliver me a result of at least £250,000. This means I am going to have to increase your turnover by millions. That's what I do. You know where I am.

GEORGIA - The Republic.

Next year around May I have one place for someone special that would like to spend around a week with me at my mountain home in the Republic of Georgia. During that week we will physically work together around our home, build stuff together,  walk in the fields, avoid the snakes, pick grapes, drink wine, eat katchapuri, learn cultures, go swimming in the river, watch the stars and of course solve the problems you have with your business or create a plan that will change everything for you in your life or business or marketing dilemmas.

There is one place only. From 4-7 days. One price only. Bring a partner, wife, husband or business partner. This will be the best investment you will ever spend on your business.

You should know this: This IS NOT 7-days talking business. My best work for clients is done through friendship and bonding. My greatest work is usually an idea that appears as a consequence. This is an experience that will give you results.

Georgia is very easy to access. It is also an adventure for the adventurous. I love it, it is a mind opening place and an incredible land of opportunity. Come and pick grapes with us.

This is a week in business I promise you will never forget.

Call me direct for more details but be very quick as I am expecting this opportunity to go very quickly.

Priceless at £25,000

• Office: 01619288328
• Cell: 07793069486

The Optimist... 2017

I am an optimist. My nature always tells me there is a way to conquer everything. Everything is simple a problem that needs to be solved.

The past few years i have seen businesses making the business of taking their services or products complicated. Full of distractions. Full of reactions to what is in or on trend.

There are many factors that will affect and do affect your business. Most business people from what I am seeing are unaware of that. Maybe you know something is wrong yet you are doing everything the same as always.

The problem is the everything you are doing isn’t bringing results like you expect them to bring. The myth of endless social media marketing has paid its toll on many businesses. Invest and a lack of results are clear. My pal has just gone bust. His endless social media marketing killed his business. His office lies empty yet filled with technology waiting for the debt collector to take it away and sell for peanuts.

The biggest thing I can give you for your successful business starting in 2017 is for you to review everything. If the results aren’t in from what you are doing - why are you doing it?

I have seen a to of lazy marketing directors and teams doing the same old stuff because it is easy and that is what they do. 2017 is going to see some very bug changes - HUGE - in marketing. Lazy marketing won't cut it in 2017. You need to get smart.

The one thing you are going to see me speaking a lot about is the one thing I have consistently done well for decades. It is the one thing that has seen me sound like a voice in the wilderness during an age of copy and bad looking marketing.

It is this.

BRANDING.

Branding is not a logo or a tagline. Branding has a deep psychological effect on the mind of who you are selling to. I cannot remember a time more important in business where this will be more relevant than from right now and the next few years.

Good copy is no longer enough.

Good business structures isn’t enough.

Great looking logos is not enough.

Catchy tag lines just aren’t enough.

A marketing team in place is no longer enough.

Paying marketing directors over £100,000 per annum is no longer enough.

The return of the brand is back but with a very modern twist that will be driven and fed by the age of attention deficit. I have a ton of detail on this but this is reserved ONLY for my paying clients.

I’ve spent years, reading, practicing, studying & understanding branding and playing the branding game myself. My biggest piece of advice to you is get started on the road of branding. Get genius advice (myself obviously) and take the lead before your competition beats you to it. If you don’t brand up you will start to lose out.

If you fail to brand your loss will be slow to the point you probably won’t even notice your losses until it’s far too late. That sounds dramatic but i strongly believe it to be with what I have seen and what I know from 31-years in business.

Brand up and brand up as fast as you can.

I’m ready to work with a few exclusive clients in 2017 - is that you.. I am also looking for those that want to play big and win big.

2017 could be the most testing year you ever have in business.

My clients say I am a genius.

I agree.

I can help you.

Get in touch right now.

Your partner in success and genius in life

Alan Forrest Smith