Is it really tough out there for business? According to one business 'expert' online yes it is. He said these are trying times for all business owners.

Actually I don't believe that for one second. All I can see for any business owner during a tough time is opportunity and so should you. Here's why.

When cash is tight people become more and more careful about what they spend on. They look at the service, the value, the overall quality and of course the feelings they personally get from the service.

The 'expert' who said it's tough clearly has no real life business experience as a business owner. I grew a huge salon business in the a deep recession in 1990s. We grew and grew and grew.

The word or thought of recession never entered into my mind. It appeared it never entered into the clients mind either because I can share with you we were always packed to the hilt with clients almost falling out the door we were so busy.

The main reason was simple; we became obsessed and super focused on service, nothing more.

You see the salon expert online sells marketing materials but the truth is all the great marketing materials in the world won't make a scrap of difference in your salon if you don't become service obsessed. And when you do become service obsessed, client obsessed, quality obsessed, your clients will be drawn to your salon like a bee to the flower because what you offer will become irresistible.

Here's two things you can do today.

1. Review every aspect of your business services (they are never as good as you think)

2. Quadrupled check that every customer leaves your business feeling like a amazing about their purchase.

It's not rocket science. it's not about great adverts only. It's not about great advertising only.

It's about your business, making sure your clients adore who and what you do because you make them feel incredible.

One more thing. So many experts on the web that are un-tested, unproven fakist experts it's just boring as hell. Ignore them. and get on with the business of doing salon business.