I Don't Like Rules

August 9, 2023 Tamara Forrest-Smith

I’ve never been a fan of rules. I never will be a fan of rules. Yet the reality of life is this - no rules and nothing gets done. Like I said I am no fan of rules.

Experience has proven to me without a shadow of a doubt that 99.9% of businesses can be saved or built.

But there are of course lots of rules. Clients won’t stick to them especially if I ask them to stick to them. They always want to reinvent how to build a business rather than do what works.

It’s my job and your job to stop them in their tracks and get them back on the proven right track. Clients mostly have no idea about business building. They are just good at what they know. Some are amazing at what they know. They think they know everything. They always want to succeed. But you have to love your clients because only then will they love you and do as you tell them.

As the consultant, I truly believe I am the very best and only option for my clients. I believe it. Am am a believer. I also believe this belief is a state of mind I possess. I had to grow that mind.

I had to create that mind. I had to build my own new mind and develop my mind. Anyone can possess this powerful state of mind with work that is supported by know-how, advanced knowledge and manifested well-practised skills. And of course, a deeper, inner, all-knowing confidence beyond anything I can write here. Truly this is invisible energy that is felt yet unseen.

A state of mind is an emotional state according to Webster's dictionary. I am an emotional man. Emotions are powerful. I believe a state of mind must be reached to create the wonder of the consultant. I know it sounds far out. Maybe it is, but it just is. I will go one step further. It isn't just emotional it’s also energetic. Energy has to be created. To have a state of mind as we need it to be we have to create that energy.

I grew up very poor. My parents were extremely poor when in Scotland. They had to move to England to create a new life. I was just 7 years of age. And we continued to see and experience poverty as we visited Scotland endlessly for at least 10 years after we moved to England.

As a young man, I wanted that ‘different kind of life” Mum and dad had deliberately created. I did not want that poor life in Scotland. It seemed no one had anything. The gap between my parents and my family still in Scotland was clear, and I could see it getting wider every time we went home again.

I certainly didn’t want that. I always liked the idea of having more and better things and I also liked the idea of getting paid a lot. Why not? People with more money certainly can appear to have a different kind of life.

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My first payday. When I was around 10 years old I repainted my own Raleigh Chopper bicycle. One hot summer, I removed all of the parts, rubbed the paint down and then grabbed some spray paint I stole from found in an old garage. Once I had repainted the bike it looked fresh and unique. It was very 1972. My pals loved the new look.

They now also wanted their bikes repainted. They asked me if I would paint their bikes. So I did it for them. And at 50 pence a fix, I suddenly had more money than all of my young 10-year-old pals.

Now, I’m no academic. I walked out of school at 15 years of age with zero qualifications. I hated being in school. School didn’t work for me as a child. Amongst hundreds of kids I always felt lonely and an outsider despite having plenty of friends. Maybe that was the little Scottish immigrant side of me that created that feeling?

I definitely sounded very different. That got me bullied in school as a kid by both pupils and teachers. Most teachers never used my name and called me a jock or Haggis. The bullying ended after I took Ju Jitsu classes.

That gave me the wonderful skill to throw the No.1 school bully Mark N. over my shoulder onto the floor in front of 400 gob-smacked kids. It felt good. He cried, 400 kids laughed. The bullying ended.

As a teenager, I wanted to be in a punk band and that was that. With some pals I formed my own punk band named, Clone Youth. Locally we did well. I was a terrible singer. I also had a job as a landscape gardener. I hated gardening. I hated working in the freezing cold. With typical English summers, I enjoyed the 4-6 weeks a year of random sunshine outside, but that was it.

Later at 20 years of age I trained as a hairdresser. By 1985 I had been fired for the 5th and last time. This was the start of my pathway of self-employment. I had my own business and enough cash to buy my first little house.

I progressed quickly into bigger houses. Most of my friends were buying tiny two-up, two-down terraced houses with one single bedroom. I managed to save and work hard enough to buy, restore, convert and build myself a huge converted barn with five bedrooms sitting on one acre of land. I also had German cars, a collector's car and many foreign holidays.

Later in life, I was able to do and have things none of my friends could do or buy. It just felt as if it had always been that way. It hadn't. I realised this is my state of mind. The state where possibility in all things is open to me if I really wanted it. It’s a cliche but thoughts do become things.

My mind was always telling me I could be the best at what I was doing. I really wanted and maybe needed to be the best. And being the best was getting me attention as the best. I liked that. It would also attract the right people. That attention would lead to friends with businesses asking me for my ‘expert’ advice for their business.

In the early days, a strange thing for me began to happen. People would actually want to offer me a payment to have a chat or ‘consult’ with them. All I had to do was to share with them what I knew about ‘making things happen in my business’.

Of course, I accepted the payments. Some big, some small and some advice I gave for free. This gave me some funds to start to create the most wonderful life. I had become a consultant a long time before I realised I was a consultant.

Today, I only offer the best advice I know or I don’t offer the advice. Advice based on years of experience, knowledge and feeding my mind with what really, truly works. It’s a thrill for me to know I can get paid a year's wage for a single project.

I can ask £2,000 for an hour of my time and I can easily ask for £500 for a quick phone or video call. This level of payment also gives me extra time to design and create various income streams from my consulting business.

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As you’ll see I am not a man for labels so despite the fact I call myself the consultant in this book, I prefer to always be free and open to offer anything that solves a problem. I think you could compare my approach to a mind without borders or restrictions.

My truth is I have never been formally trained to consult by anyone or any expert at any point. So, there is a question worth asking; ‘how am I doing this as the consultant and how have I been doing this for well over three decades?’

If I can charge such high rates and deliver what some of my clients can call ‘insane’ value how can I share with other consultants how to do the same or at least do something similar?

For me, advising others is always about getting a desired result through a high-value exchange. I like to treat my own consulting clients like their business is my own business. I take their trust in me to handle their pride and joy very, very seriously and personally.

This always reflects in the way I deal with all of my consulting clients. This also reflects in all of my results. If my client fails I feel like I failed. I can take that result extremely hard. Their successful outcome is always my top priority and I will do whatever it takes to make sure that success happens for my client.

Whether it be fixing things, writing things, suggesting things or new and time-tested ways to build their business, save a business, change a business and make a business thrive the results have almost always been pretty extreme and hugely successful. And my clients know it.

I think it’s all pretty simple. It really isn’t rocket science, but it can look like it is the way most ‘experts’ talk about it. Business isn’t. For me looking at a lot of consulting experts out there they reveal an approach to consulting and business that can be as outdated as yesterday.

I don’t like to do outdated or trends that fade. I can’t afford to. My clients can’t afford to.

How can anything that increases a business turnover by 223.7% in 12 days be seen as outdated? How can advice that uncovers over 125 leads a day be outdated? How can guidance that generates well over £12 million for one business be even considered to be outdated?

Yet some enquiring clients I speak with tell me the strategies or tactics I have used for my successful clients are outdated. How can you argue with massive and endless results?

I am fixated on only using what will work or gives my client the very best chance of working. The risk is high for anyone in business. I like to remove almost any risk they might see in me as a paid consultant. I like to over-deliver.

I do not consider myself the label of a coach, an advisor, a guide and definitely not a consultant (contradiction Alan?) If I had to say what I do I will say I am primarily a problem solver and a business fixer and builder that will do whatever it takes to build businesses with and for my clients.

This is what I do. I exchange high-value. I fix it for my client and my client rewards me well. So this book is my thing. It’s what I do. It’s the essential ingredient I use. It is an unravelling of me. It’s a revealing and detailed explanation of how I have become an extremely highly paid and sought-after consultant.

And it’s been interesting writing the book because even I have discovered things about myself and my own approach that have made me realise that by doing things the way I do them my clients and my own results go through the roof.

I realised I do things I didn’t realise how I actually do that. I think you’ll find this approach interesting and very different.

I hope you enjoy the read, but I guarantee you are able to take at least one thing and transform your own copywriting and consulting business.

I will repeat this. Life is still short yet I won’t apologise for stealing some of your time to read this.

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Peace.

Alan Forrest Smith