Storytelling Your Business And Why Hire The Best Business Storyteller
Storytelling your business is now the most essential part of your marketing or marketing storytelling strategy.
Table Of Content:
Read more and I will explain why.
According to most mainstream business magazines (Forbes, BBC) storytelling, your story is the biggest selling marketing tool you can ever use in your business. I’ve been saying that for three decades. Now it’s mainstream and for once I agree with the mainstream. The fact is (without spending too much time on the science) stories create real attachments to businesses. Think of Apple and how can anyone fail to think about Steve Jobs and his heroic story?
Stories are Powerful - Storytelling In Your Business Will …
Engage: Engaged customers become extremely loyal customers unless you upset them of course)
Connect: connected customers love to stay connected, they want to be connected (storytelling does just that)
Emotionally Attach: Emotionally attached customers rarely part ways (they are now in a relationship with you)
Memory Meme: Memories are what made you and me. Memory is forever. (we all have memories that are built around a story)
Create Loyalty: Help your customer become absorbed into your story
Increase profits: Proven to increase profits and visibility
Competitive Advantage: Storytelling your business will set you apart from all of your competition
Higher Response Marketing Campaigns: The fact is good stories sell like crazy
Stories work
Stories affirm
The stories are interesting
Stories reassure
Stories build brands
Everyone, everything has a story.
The fact is, it takes a good business storyteller to tell your story. Tell your story well and the change will be dramatic for your followers.
Think about it - the past few years have shown a massive distrust in mainstream information. Most marketing comes under that banner. Most readers do not trust post-pandemic messaging and it will take years for that to shift - if it does at all.
Now the public demand to know more about who you are, what you are and how you can help them. They want to be in tune with your story.
And your story can be a moment of triumph a moment where the biggest ever revealing can take place. It isn’t an expose it is a moment of enlightenment for your buyer.
This is when your customer will attach themselves to you. They will want to be part of what you have, part of what you create and ultimately part of your shared story.
Stories Work
Stories work, stories are the greatest tool you will ever have in your business.
What are the 5 ways business storytelling can be used?
Business storytelling can be used in different ways.
Stories can be used in a business biography.
Stories in a business book.
Stories in a business film.
Storytelling into your existing advertising copy.
A story-driven manifesto.
When I made a film for a client - THE CURATOR - I wanted a story that no one knew but would create admiration or a wow moment. I wanted a story that no one knew about this guy. The reality was the public thought he was a rich guy taking the community for cash. That was so far from the truth.
I discovered when researching his story that he was the driving force behind a town with an 85 vacant rate in the shops. After he started his business everyone wanted to be part of his new artisan movement. Now it’s impossible to get a shop in his town and it is because he was behind an organic regeneration that no one realised was taking place because of his work as a curator.
His incredible story is now immortalised in his own film. So far over 11,000 views which means over 11.000 people now know and share his story. That is an army of evangelists. Because of the place in my own town, I get stopped almost daily and showered with flattery because of that story.
Your uncovered story is the greatest tool you will ever have in your business.
Storytelling is the backbone of an unforgettably brilliant marketing campaign (who will ever forget the Hovis ad and campaign?)
Stories can be broken up for different campaigns
Stories can reveal all the good you are doing in the community
Strong business storytelling can highlight, emphasise and caricature or exaggerate your strengths through stories and truthful facts.
And good business storytelling can become a book or a film or the foundation for exponential growth in your business.
Let me ask - who else do you know in your competition that is doing any of that?
If you are ready to share your story and need the best business storyteller to uncover and find that story for you, I am prepared to peel back your layers and uncover your business story.
A story that will be compelling, intriguing, interesting, informative, and packed with personality. Highs, lows, tragedy, triumph, excitement and ultimately a story you will be proud to share.
The Internet’s No.1 Service Right Now Is - STORIES!
Or storytelling through short stories. That is no accident but by purposeful design driven by demand.
That is what your customers want from you - your story.
Why Work With Me - The Business Storyteller - To Uncover and Reveal Your Business Story?
I have been business writing since 1985.
I have published over 21 books and well an established author on Amazon.
I have written around (not exactly sure) 8000 blogs.
I have written books called ‘storybook’ collections.
I understand selling the business story as a businessman (because I have had to build my own businesses since 1985).
I have written around 10 business-specific books.
I have written 6 films, two TV pilots and numerous stage plays.
I have even written two albums of song lyrics.
And - thousands of works of poetry.
I have a long-held reputation for being a very good storyteller.
Are You Ready To Speak To The Business Storyteller?
Here’s how I will uncover, reveal and write you the most incredible business story through masterful storytelling.
First, contact me. We will have an informal conversation to make sure we are a good fit. If you need samples of my books please ask.
Once we agree on your angle, budget and quote I will then get started on my business storytelling detective process so I can build you a detailed, interesting, intriguing, factual and compelling picture and then write your business story through strong storytelling.
I prefer to write your initial story like I would write a book. Once we agree on that story it will most probably be reshaped into whatever it is we have agreed on.
And how long? That’s impossible to put a time on but I will say this. Time can depend on my schedule, the size of your business story and the work involved during research and a few other things.
I Am Ready To Begin Storytelling Your Business Story
Contact me for an initial consultation. Ask everything you have on your mind and let's see where we can take this.
Alan Forrest Smith