Notes from an A-List copywriter

Preparing To Write Powerful Sales Copy.

If you want to be an A-list copywriter make sure you do this.

These are tips I use and I practice almost anytime I am writing or preparing to write sales copy. If you do half of them you will be well ahead of most copywriters out there.

Ready? Let’s do this then.

Before you get started make sure you have the following things in place.

1. Clear mind

2. Intended outcome

3. Well researched

4. Swipes & Mind Foods

5. Ad Books

6. Notepad

7. Cards

8. Pens

9. Computer

10. Coffee

11. No interruptions

12. Ability to keep going

13. Perseverance

14. Endurance

15. Ability

16. Write

17. Leave

18. Edit

19. Leave

20. Edit

Good copy is about understanding your customer, getting inside their heads, understanding how they feel, how they think, what their habits are, what makes them purchase, why they purchase and listing each word carefully like a careful yet obsessed scientist until you have a list of thoughts, feelings, words and actions that will describe the buyer.

A-list copy is in the edit.

So your sales copy can be

1. Letters long and short

2. New customer letters

3. Thank you letters

4. Referral letters

5. Direct mail letters

6. Web letters

7. TV ads

8. Classifieds

9. Google ads

10. Space ads for magazines or newspapers

11. Labelling

12. Sandwich wrapping

13. Instagram Ads

14. Social Ads

15. VSL copy

16. Film

17. ANYTHING with words that have to sell … this is COPY that you write … copywriting.

The above is taken from my Copywriting Mentor program. Click here to find out more.

Your mentor

Alan Forrest Smith