Life After COVID19 You Must Do This
Today, I just want to send you some food for thought. I will follow up with more.
Here it is ….
After a COVID19 or CORONAVIRUS lockdown, I feel the biggest mistake you can make in your salon is to believe that your customers will be automatically coming back to you.
There is a reason some won't and it is this.
The mind has been through a powerful shift.
That shift has created an evolution process in thinking.
That process is based on what is now best for the family or individual (not for you or your business).
What was important before is less important now.
People soon forget and they might have forgotten about you.
Unique issues you will face after lockdown is lifted…
Cash will be tight for expensive haircuts.
They will look for a similar quality at a lower rate.
They will still be worried about contamination.
They will be desperate but cautious about getting back to normal.
And you need to take this into account before the lockdown ends so you can plan properly.
Fundamentally people won’t or society won’t change because of the pandemic. The way the country will run won’t change. Humans are humans. They need to be social, make contact and carry on each day as a normal day.
This is part of what being a human is.
Life didn’t change after
The Bubonic Plague
The Spanish Flu
Asian Flu
AIDS
Swine Flu (as recent as 2009)
So stay at peace and just know it’ll all be fine.
But your business...
If you really want to hit the road running when the lockdown ceases you will need to be more aware of how to remind and get your customers to come back to you.
I WOULD DO THIS …
Treat the end of lockdown like it is the first day/week/month of being in new business.
Create massive amounts of marketing materials to let customers know you are open (screening and social isn't enough).
Go offline with your messages to customers.
Phone them.
Knock on their doors.
Use letters (paper and stamps) to let your customers know.
Scream from the rooftops.
Do something that everyone will see and remember.
Everything you can think of - list it out and make sure it gets done fast, I would write a list of things you WILL commit to doing to let your customers know you are back.
This will be critically important if you want to come back in with a bang rather than a slow burn.
If you are assuming clients will flood back ... you are in a danger zone.
If you are doing everything you can to make sure the clients come back to you - you will be in a safer zone.
And finally ...
As you know I am no fan of discounting anything. But this is a special time and it will take special action.
You must create value-added or value layered offers to do anything to get the customer back into your business. (and I mean anything)
You must give them a zero option when it comes to choosing you again.
And your customers will be looking for a favour of sorts.
Right now everyone is low on funds including you (right?).
Create a powerful Life After Corona Celebration Special Offer ... and get your business packed.
This will help you but you MUST help yourself at this time.
Are you ready to do that?
Let me know what you plan to do, I would love to hear it.
Alan Forrest Smith
WhatsApp: +44 7793069486
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